Madeleine Floors B2B Dealer Acquisition
Client
Madeleine Floors
Period
Ongoing
Location
PAN India
Spend
₹1,10,000
Dealer Leads
920
WhatsApp Flow
68%
Avg. CPL
₹119
Solving for Revenue, not just Reach.
Madeleine Floors operates in a highly competitive building materials market. Dealer expansion is the primary growth driver.
"Build a scalable dealer acquisition system across Tier 1 & Tier 2 cities in India."
Initial Digital Gaps
No structured dealer acquisition funnel
Heavy reliance on offline networks
Low digital awareness in target Tier 2 markets
No WhatsApp-led inquiry system
Generic messaging (not business-focused)
Efficiency Analysis
Deep-diving into the numbers to validate message-market fit and budget optimization.
Cost Efficient
ROI Focused
Lead Acquisition Efficiency
CPL: ₹119. Benchmark in B2B construction: ₹150–₹400.
~20–60% lower than typical B2B acquisition costs
High-intent business inquiries instead of consumer leads
Consistent volume across 10+ regions
WhatsApp Conversion Impact
68% of inquiries via direct WhatsApp chat.
Conversation-first approach reduced friction
Faster qualification cycle for dealer partners
Lower drop-off compared to inquiry forms
Traffic Quality Analysis
Average CPC of ₹4.10.
Relevant targeting for interior designers and contractors
Clear B2B benefit-driven ad copy
High engagement share from construction hubs
Funnel Performance Results
Success focused on dealer pipeline building.
Established consistent inbound distributor pipeline
Reduced dependency on offline sourcing agents
Traction in emerging Tier 2 construction markets
Strategic Framework
"We don't experiment with your budget. We apply proven systems that generate predictable revenue."
Dealer-Focused Positioning
Messaging focused on margins, durability, market demand, and business partnership benefits.
Regional Strategy
Focused targeting on cities with high construction activity and emerging interior design hubs.
WhatsApp-First Funnel
Click-to-WhatsApp ads to accelerate the B2B conversation and qualification process.
Retargeting Infrastructure
Layered retargeting for website visitors and ad engagers to maintain top-of-mind status.
Funnel Performance Breakdown
Reach / Impressions
2,420,000
Leads/Applications Generated
920
Cost Per Lead (Acquisition)
₹119
Conversion Outcome
68% (WhatsApp)
" B2B India is a conversation-first conversion market, not form-based. "
Business Impact
The campaign successfully shifted the needle from offline dependency to a repeatable digital growth system.
Dealer inquiries generated: 920
Average acquisition cost: ₹119
Total brand impressions: 2.4 Million
Scale achieved in Tier 2 construction markets
Transitioned from offline-only to digital dealer engine
Detailed Efficiency Log
Inquiries
Qualified dealer-intent leads.
920
WhatsApp Share
Inquiry share driven through chat.
68%
CTR
Above average for B2B industrial segment.
1.10%
What This Demonstrates
WhatsApp is the strongest B2B channel in India
Dealer acquisition requires business-benefit messaging
Regional targeting significantly improves ROI
Moderate budgets can build massive distributor pipelines
Systems replace the need for constant offline hunting