ITNU High-Volume Admission Engine
Client
Institute of Technology, Nirma University
Period
5 Months
Location
PAN India
Spend
₹5,20,000
Applications
12,488
CPA
₹41.6
Target Achievement
+24.8%
Solving for Revenue, not just Reach.
ITNU aimed to scale admissions across its core engineering programs in a highly competitive landscape.
"Surpass 10,000 applications while maintaining cost efficiency and program-level targeting precision."
Initial Digital Gaps
Aggressive application target within limited time
Budget constraints relative to competition
Fragmented targeting across programs
Limited retargeting depth
Lack of structured full-funnel journey
Efficiency Analysis
Deep-diving into the numbers to validate message-market fit and budget optimization.
Cost Efficient
ROI Focused
Application Acquisition Efficiency
Blended CPA: ₹41.6. Benchmarks: ₹80–₹250.
~40–70% lower acquisition cost
High scalability without cost spikes
Efficient budget allocation across diverse engineering specialities
Scale Optimization Results
12,488 applications generated while maintaining stable CPA over 5 months.
Strong budget distribution
Efficient audience scaling
Controlled cost structure at high volume
Channel Performance Impact
Google Ads acted as the intent engine (65.7% of apps).
Majority application driver
High CTR (8.2%)
Meta supported with demand generation + retargeting
Program-Specific Outcome Analysis
Balanced distribution across B.Tech, B.Sc CSE, and M.Tech.
B.Tech: 7,980 applications
M.Tech: 2,597 applications
Ensured courses were filled according to specific capacities
Strategic Framework
"We don't experiment with your budget. We apply proven systems that generate predictable revenue."
Program-Level Segmentation
Structured campaigns by program (B.Tech, M.Tech, etc.) to ensure budget relevance and higher conversion.
Full-Funnel Multi-Channel System
Meta for awareness, Google for Intent, and WhatsApp for lead nurturing ecosystem.
Geo & Audience Targeting
Focused on Tier 1 & Tier 2 cities, specifically targeting students with engineering career intent.
Lead Nurturing Ecosystem
Integrated email reminders and WhatsApp follow-ups to improve application completion rates.
Funnel Performance Breakdown
Reach / Impressions
Not Specified
Leads/Applications Generated
12,488 Apps
Cost Per Lead (Acquisition)
₹41.6
Conversion Outcome
8-10.3%
" Program-level segmentation ensured higher relevance and improved conversion rates. "
Business Impact
The campaign successfully shifted the needle from offline dependency to a repeatable digital growth system.
Total applications generated: 12,488
Average acquisition cost: ₹41.6
Target achievement: +24.8% above goal
Website traffic growth: +72%
Established ITNU as a digitally dominant force in the region
Detailed Efficiency Log
Applications
Successfully surpassed the 10k goal by 24.8%.
12,488
CPA Stable
Maintained cost structure even at high scale.
₹41.6
Traffic
Massive increase in website traffic during cycle.
+72%
What This Demonstrates
High-volume lead generation can remain cost-efficient
Search + Meta synergy is critical
Program-level segmentation improves performance
Retargeting significantly boosts conversion rates
Funnel structure enables predictable scaling