Performance MarketingSEOCRO

IMNU Admission Engine Scaling

Client

Institute of Management, Nirma University

Period

4 Months

Location

PAN India

Spend

₹2,10,000

Applications

5,687

Avg. CPA

₹36.9

Web Traffic

+68%

Business Context

Solving for Revenue, not just Reach.

IMNU is a leading B-school in Gujarat competing with top-tier private B-schools nationwide. Scalability and national reach were the primary objectives.

"Build a multi-channel, full-funnel admission engine that drives high-quality MBA applications at scale."

Initial Digital Gaps

Fragmented campaign structure

Limited funnel-based targeting

Underutilized retargeting

Generic messaging (not ROI-driven)

Lack of consistent follow-up systems

Efficiency Analysis

Deep-diving into the numbers to validate message-market fit and budget optimization.

Cost Efficient

ROI Focused

Application Acquisition Efficiency

Blended CPA: ₹36.9. Benchmark ranges between ₹80–₹300.

~50–75% lower acquisition cost

High application volume without cost escalation

Strong performance synergy across national search queries

Search Dominance Performance

4,108 applications with 11.6% conversion rate.

Strong keyword intent mapping

High landing page relevance

Effective ad-to-landing alignment

Meta Contribution Impact

1,579 applications with strong CTR (5.1%).

Critical role in awareness generation

Retargeting pipeline anchor

Expanded top-of-funnel audience

Full-Funnel Efficiency Results

Strong synergy between awareness and conversion layers.

High CTR across platforms

Above-average CVR (7–11%)

Measurable increase in website traffic (+68%)

The Process

Strategic Framework

"We don't experiment with your budget. We apply proven systems that generate predictable revenue."

Full-Funnel Architecture

Awareness → Consideration → Conversion → Nurturing. Combining Meta (Awareness) and Google (Intent).

ROI-Led Positioning

Shifted messaging to career outcomes, placement ROI, and specialized industry exposure.

Multi-Channel Integration

Google for Intent, Meta for Demand Generation, and WhatsApp for nurturing.

Continuous Optimization Model

A/B testing, budget reallocation, and funnel drop-off analysis via GTM + Analytics.

Funnel Performance Breakdown

Reach / Impressions

Not Specified

Leads/Applications Generated

5,687 Apps

Cost Per Lead (Acquisition)

₹36.9

Conversion Outcome

7-11.6%

" Success resulted in larger retargeting pools and improved brand recall over time. "

Business Impact

The campaign successfully shifted the needle from offline dependency to a repeatable digital growth system.

Total applications generated: 5,687

Average acquisition cost: ₹36.9

Website traffic growth: +68%

Established a repeatable admission engine for future cycles

Scaled national visibility among serious students

Detailed Efficiency Log

Conversion Rate

Strong Google Search performance (4,108 applications).

11.6%

CPA Efficiency

Lower acquisition cost than education benchmarks.

50-75%

National Reach

Significant visibility in Tier 1 & Tier 2 cities.