EDII Entrepreneurship Enrollment System
Client
EDII Gandhinagar
Period
Ongoing
Location
PAN India
Spend
₹95,000
Inquiries
780
CPA
₹122
Landing CVR
6.8%
Solving for Revenue, not just Reach.
EDII operates in a niche entrepreneurship segment. Audience intent is specific and decision-making is typically long.
"Build a targeted lead generation funnel to increase program enrollments and improve audience quality."
Initial Digital Gaps
Low awareness among target niche audience
Unstructured campaign funnel architecture
Weak positioning versus traditional MBA
Inconsistent application flow
Limited retargeting for long sales cycles
Efficiency Analysis
Deep-diving into the numbers to validate message-market fit and budget optimization.
Cost Efficient
ROI Focused
Lead Acquisition Efficiency
CPL: ₹122. Benchmark in Niche Edu: ₹150–₹400.
~20–60% lower acquisition cost than niche benchmarks
Higher intent audience targeting focused on builders
Consistent volume even in off-peak cycles
Conversion Performance Analysis
6.8% Landing Page Conversion.
Strong alignment from Search/Meta → Landing
Relevant messaging for aspiring founders
Effective CTA structure leading to applications
Traffic Quality Impact
Average CPC of ₹5.02.
Balanced cost efficiency for high-intent traffic
Qualified traffic from Google and Meta
Above average CTR for education category
Nurturing Strategy Results
Focus on skill-based value content in retargeting.
Improved enrollment consistency during intake months
Better positioning versus generalist institutions
Higher inquiry-to-interview ratio
Strategic Framework
"We don't experiment with your budget. We apply proven systems that generate predictable revenue."
Audience Segmentation
Targeting aspiring founders, startup enthusiasts, and business-minded youth specifically.
Value-Based Positioning
Messaging focused on entrepreneurship outcomes, career independence, and venture building.
Multi-Channel Integration
Google for Intent, Meta for Awareness, and Email/WhatsApp for long-cycle lead nurturing.
Retargeting Strategy
Deep retargeting for engaged audiences with skill-based content and founder testimonials.
Funnel Performance Breakdown
Reach / Impressions
1,980,000
Leads/Applications Generated
780
Cost Per Lead (Acquisition)
₹122
Conversion Outcome
6.8% (Landing Page)
" Niche education requires education + nurturing, not just aggressive ad buys. "
Business Impact
The campaign successfully shifted the needle from offline dependency to a repeatable digital growth system.
Total leads generated: 780
Average acquisition cost: ₹122
Inquiry-to-application lift: +18%
Increased national awareness for niche programs
Transitioned to performance-driven enrollment system
Detailed Efficiency Log
Inquiries
High-quality founder-intent leads.
780
Conversion Rate
Above education category benchmarks.
6.8%
Cost Per Lead
Maintained efficiency across 5+ months.
₹122
What This Demonstrates
Targeting matters more than volume in niche sectors
Positioning drives faster conversion intent
Retargeting is essential for long-cycle education decisions
Funnel structure drastically improves lead quality
Systems outperform ad-hoc campaigns every time