Advanced Hospital High-Intent Patient System
Client
Advanced Superspeciality Hospital
Period
Ongoing
Location
Ahmedabad
Spend
₹1,45,000
Calls
1,120
Cost Per Call
₹129
Impressions
3.9M
Solving for Revenue, not just Reach.
In Ahmedabad's competitive hospital market, patients don't browse — they search with urgency. The hospital needed a way to capture this high-intent demand.
"Build a high-intent patient acquisition system that drives direct calls and appointments predictably."
Initial Digital Gaps
Low structured digital acquisition
Heavy dependency on offline referrals
Poor capture of high-intent searches
Weak conversion tracking (calls/bookings)
Under-optimized landing experience
Efficiency Analysis
Deep-diving into the numbers to validate message-market fit and budget optimization.
Cost Efficient
ROI Focused
Patient Acquisition Efficiency
Cost Per Call: ₹129. Benchmark range: ₹100–₹300.
Competitive acquisition cost within metros
High intent-driven inquiries (calls > forms)
Direct linkage to critical care appointments
Intent Capture Performance
41,000+ clicks driven via search intent.
Strong keyword targeting for specialized treatments
High relevance between search query and ad copy
Effective capture of 'near me' and speciality-specific searches
Conversion Efficiency Impact
5.1% click-to-call conversion rate.
Strong alignment from Search → Landing → Action
Reduced friction in patient journey
Effective CTA placement for urgent needs
Traffic Quality Analysis
Average CPC of ₹3.35.
Cost-efficient high-intent traffic acquisition
Meta supported recall and trust building
Steady inquiry flow across multiple departments
Strategic Framework
"We don't experiment with your budget. We apply proven systems that generate predictable revenue."
High-Intent Search Dominance
Focused on treatment-based keywords (cardiology, orthopedics, etc.) with hyper-local geo-targeting.
Call-First Conversion Model
Instead of traditional forms, optimized for click-to-call and WhatsApp integration for instant appointments.
Trust-Led Creative Positioning
Emphasized doctor credibility, emergency availability, and clinical trust signals.
Geo-Focused Targeting
Radius-based audience segmentation to capture patients within immediate proximity to the hospital.
Funnel Performance Breakdown
Reach / Impressions
3,912,440
Leads/Applications Generated
1,120 Calls
Cost Per Lead (Acquisition)
₹129
Conversion Outcome
5.1% (Call)
" Healthcare conversions are action-driven, not form-driven. This campaign optimized for immediate calls. "
Business Impact
The campaign successfully shifted the needle from offline dependency to a repeatable digital growth system.
Direct patient calls generated: 1,120
Average acquisition cost: ₹129
Brand impressions delivered: 3.9 Million
Consistent inquiry density across departments
Transitioned from referral-heavy to digitally driven pipeline
Detailed Efficiency Log
Direct Calls
High-intent inquiries for specialists.
1,120
Cost Per Click
Exceptionally efficient search traffic.
₹3.35
Frequency
Maintained consistent recall without fatigue.
3.0
What This Demonstrates
High-intent search is the strongest healthcare channel
Calls outperform forms in urgent categories
Trust-based creatives improve conversion rates
Geo-targeting significantly increases relevance
Structured funnels outperform random campaigns